The Economy of You

October 14, 2013
“Building a life outside of the traditional economy isn’t only possible... it’s the new definition of financial success,” argues U.S. News & World Report senior editor and personal finance columnist Palmer (Generation Earn). Looking for a flexible schedule in order to spend more time with her young daughter, Palmer launched a successful Etsy business creating PDF money planners. Other budding entrepreneurs featured here found success baking custom cakes, or even running in the Olympics. Many of Palmer’s peers are working side jobs in addition to their traditional corporate jobs, some planning to take the plunge and live entirely on their earnings from “moonlighting,” and some planning to continue a hybrid career indefinitely. Is this juggle worthwhile? According to Palmer, in addition to the additional income, having a lucrative or even steady side business can stave off the fear of a layoff, and significantly increase personal satisfaction. Palmer notes that those who make a successful career out of a side job have some characteristics in common: they’re highly motivated, have a strong passion that can be turned into a viable business, and are relentless self-promoters. She peppers the chapters with tips and resources on such essentials as funding your business and branding, and delves into the future of side hustles. Palmer’s encouraging advice tends toward the generic. The book’s real utility lies in the extremely practical worksheets, lists of resources, and exercises. Agent: Melissa Sarver, Folio Literary Management.

April 1, 2014

With the continuing possibility of being laid off at any minute, many Americans are looking to supplement their income or explore the prospect of another career in one of the many emerging fields brought around by the rise of the Internet. Palmer (senior money editor, Alpha Consumer blogger, U.S. News & World Report; Generation Earn) sets out to help readers launch "side gigs" from which to draw financial security and personal satisfaction. Holding a second job may look a little different in the modern era, but there are common traits successful entrepreneurs share. Palmer frames the text around the arc of establishing her own business on Etsy: the start, the successes, the failures, and the eventual payoff. Also included are stories of modern moonlighters--a few too many. While the narrative is at times saturated with personal tales, the author does lay out tips to be taken from others' examples and provides websites and worksheets to help the hapless navigate this new territory. VERDICT This book is for adults interested in exploring the possibility of a side gig or monetizing their skills and experience but who have no idea where to start.--Laurel Tacoma, Strayer Univ. Lib., Washington, DC

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