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1 of 1 copy available
In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling.
Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
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Creators
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Publisher
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Release date
April 6, 2010 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9780307460875
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EPUB ebook
- ISBN: 9780307460875
- File size: 3026 KB
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Languages
- English
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Why is availability limited?
×Availability can change throughout the month based on the library's budget. You can still place a hold on the title, and your hold will be automatically filled as soon as the title is available again.
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×Read-along ebook
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