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Title details for The Thank You Economy by Gary Vaynerchuk - Available

The Thank You Economy

by Gary Vaynerchuk
ebook
1 of 1 copy available
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1 of 1 copy available
"Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion." —Dick Costolo, chief executive officer, Twitter
Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek's "20 People Every Entrepreneur Should Follow"—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.

  • Creators

  • Publisher

  • Release date

    March 8, 2011

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780062036445

    • EPUB ebook

      • ISBN: 9780062036445
      • File size: 1291 KB

  • Languages

    • English

  • Reviews

    • Kirkus

      March 1, 2011

      Wine Library TV host Vaynerchuk (Crush It!: Why NOW Is the Time to Cash In on Your Passion, 2009, etc.) is convinced that businesses must embrace social media to survive in an age when consumers increasingly expect more from their business interactions.

      There is no doubting the author's genuine enthusiasm for Web 2.0's use in the corporate world. Vaynerchuk's third book is his attempt to impart the importance of the proper implementation of social-media strategies. Doing so, writes the author, will pull in consumers, engage them through emotionally charged interactions and inspire long-term loyalty. Vaynerchuk's message, however, is bogged down by his aggressive used-car-salesman tone, and the book often loses pace due to his tendency to veer off topic repeatedly. Businesses looking for a quick, clear idea of how to incorporate Twitter, Facebook, Foursquare, etc., into their marketing will not easy-to-follow assistance here. Most beneficial is the book's third part, "The Thank You Economy in Action," which describes examples of real-life business successes with Web 2.0 strategies. For the remainder of the narrative, readers must sift through a litany of repetitive, jargon-laden, metaphor-saturated sections for nuggets of useful information. Fortunately, Vaynerchuk also includes a summary "quick version" of his advice at the end, which will save readers the time and effort.

      Billy Mays would have been proud, but others will seek a clearer, more concise book.

      (COPYRIGHT (2011) KIRKUS REVIEWS/NIELSEN BUSINESS MEDIA, INC. ALL RIGHTS RESERVED.)

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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