1 of 1 copy available
1 of 1 copy available
No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you’re vying for. At the core of the book are Cathie’s candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled the USA Today campaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much-
buzzed-about Talk magazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder of USA Today.
Above all, Basic Black is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You’ll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you’ll be inspired to pursue your passions and achieve your very best.
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Creators
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Publisher
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Release date
October 23, 2007 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9780307405715
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EPUB ebook
- ISBN: 9780307405715
- File size: 326 KB
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Accessibility
The publisher provides the following statement about the accessibility of the EPUB file supplied to OverDrive. Experiences may vary across reading systems. After borrowing the book, you may download the EPUB files to read in another reading system.
Summary
Accessibility metadata derived programmatically based on file type.
Ways Of Reading
Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and font size, spaces between paragraphs, sentences, words, and letters, as well as color of background and text).
Not all of the content will be readable as read aloud speech or dynamic braille.
Conformance
No information is available.
Navigation
Table of contents to all chapters of the text via links.
Additional Information
Color is not the sole means of conveying information
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Languages
- English
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Reviews
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August 13, 2007
Media mogul Black, president of Hearst Magazines (Cosmopolitan
, Esquire
, Harper's Bazaar
and O
), delivers a memoir masquerading as a guide to career and life. Enthusiastic and hard-working, Black was one of the first women to take a major role in American magazine and newspaper publishing. She came to Hearst by way of New York
magazine, where she was the first woman publisher of a weekly consumer magazine, and USA Today
, which she helped build from a small upstart into one of the country's most widely read daily papers. Though she positions herself as a role model for professional women, her advice is slim and scattershot. The book mainly consists of anecdotes from her working life and fawning praise for Al Neuharth, retired chairman and CEO of newspaper publisher Gannett Co. and her unofficial mentor. It's an interesting portrait of a groundbreaking career, but Black backs up her own story with only a note or two of advice, waiting until nearly the end of the book to tackle what she originally claims is her main point: the “360 Life,” or the difficulty of balancing work with personal life. While the author's life is an interesting one, readers looking for tips will do better with a more pointed book. -
Black, with a dash of redCathie Black, the president of Hearst Magazines, wants to help you lead the 360&anddeg; life a balanced existence in which personal happiness isn't trumped by the pursuit of professional success. Black is an excellent resource for such advice: During her 40-year (and counting) career, she's been the first woman publisher of New York magazine; president and publisher of USA Today; president and CEO of the American Newspaper Association; and is now overseer of 19 big-name magazines, including Esquire, Good Housekeeping and O, The Oprah Magazine. Her insight will prove useful even for those with less extensive resumes. She shares personal stories including ones about her own missteps and career counsel in Basic Black: The Essential Guide for Getting Ahead at Work (and in Life), and urges the reader toward a focus on a happy life vs. the largest paycheck, the nicest office or the most power.Magazine-philes will delight in insider information about the likes of Rupert Murdoch, Tina Brown and Atoosa Rubenstein. There are strategies for handling criticism and adjusting to staffers' individual styles, plus job-seeker how-to sections that offer useful if not groundbreaking advice (use spell-check, don't lie on your resume, invest in quality paper). Basic Black is a clever hybrid of autobiography and career guide; the author's straightforward, knowledgeable voice makes it an engaging read and a valuable resource. Another nice touch is the use of red ink throughout for chapter headings and major points it's a perfect expression of the flair Black brings to the boardroom.The dangerous book for career girlsCaitlin Friedman and Kimberly Yorio waste no time in The Girl's Guide to Kicking Your Career Into Gear. On page one, they cite a 2005 Harris Interactive poll that indicated 41 percent of U.S. workers were dissatisfied with their jobs. Their prescription for joining the other 59 percent? Acknowledge that you deserve a fulfilling career and start planning for it now. The authors, who also wrote The Girl's Guide to Starting Your Own Business and The Girl's Guide to Being a Boss (Without Being a Bitch), are the founders/principals of public relations firm YC Media. Their media savvy provides a strong foundation for their message: It's time for readers to conduct their own promotional campaigns by mapping out a plan, networking and increasing awareness, and keeping an eye out for new opportunities. The authors' advice is attuned to current trends in addition to typical interview-preparation tips, they suggest careful editing of MySpace profiles and recommend covering up tattoos. Real-life tales feature women in all sorts of jobs; quizzes and lists help with soul-searching; and the confronting coworkers will not kill you section should prove invaluable. One caveat almost all the profiles are of women who work in or near Manhattan. If readers can get past the city-centrism, they'll find lessons that apply to workers nationwide.You may just want to quitBrian Kurth's Test-Drive Your Dream Job: A Step-by-Step Guide to Finding and Creating the Work You Love is excellent for dreamers looking for ways to become doers. Kurth went through his own career transformation when, in 1999, he realized he was a living, breathing Dilbert. Although he enjoyed his job and was paid well, it wasn't exciting anymore but starting a company for people who wanted to try out their dream jobs certainly was. Today, Vocation Vacations is in full swing; clients spend one to three days with mentors in jobs ranging from cheesemonger to sword-maker (there are more traditional jobs, too, such as architect and veterinarian)....
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