1 of 1 copy available
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.
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Creators
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Publisher
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Release date
October 21, 2008 -
Formats
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OverDrive Listen audiobook
- ISBN: 9781415958360
- File size: 212568 KB
- Duration: 07:22:50
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Languages
- English
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Reviews
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The author used brain-scan imagery to analyze what parts of our brains "light up" under controlled marketing tests. His results have given advertisers the first neurological evidence that can be used to identify what works in sales, and why. Narrator Don Leslie has a knack for knowing which words to accent in each sentence. Leslie's skill makes the narration seem conversational, thereby increasing the ease with which listeners can pay attention and learn the most. As victims of relentless advertising, we all may want to hear about marketing studies involving the products all around us--like Jockey, Coke, and Ford. The material and presentation adapt well to the audio format, making it easy for on-the-go readers to catch it all in spurts. J.A.H. (c) AudioFile 2008, Portland, Maine -
November 24, 2008
Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society—particularly marketers—about how selling (and more important, buying) works. Whether considering the roles of sex, religion, product placement or contradictions in consumer habits between what they say and what they do, Lindstrom explores how brain-scan studies reveal an avalanche of information about what works and what doesn't. Though the information is intriguing, Lindstrom's disregard for the potential abuses of such information (such as marketers purposely manipulating people to buy products that are harmful, of which there is a proven track record) makes his enthusiasm suspect. Don Leslie provides a good voice for nonfiction material, using a congenial tone with good emphasis to keep the listeners engaged. His gentle but deep voice creates the impression of an older person imparting knowledge upon the youth, which may also lend some authority to the text. A Doubleday hardcover.
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